After years of being taboo, the word is apparently one that senior executives and global financial institutions are no longer afraid to say – at least, that’s if the conversation at a conference held today by New York-based news source American Banker was any indication.

To help kick off the publication’s fourth annual ‘Blockchains + Digital Currencies’ event, a principal at PwC went so far as to give a detailed overview of the professional service’s take on the future of blockchain, in the process adding to recent bullish statements from senior executives about public blockchain applications.

Addressing a group of about 300 bankers and technologists, Grainne McNamara said:

“A new decentralized system made possible with cryptocurrencies could be much simpler by removing layers of intermediation. It could help ensure less risks, and by moving in different ways, it will open up the possibility of new and different financial products.”