Patterns

Blockchain Will Transform Customer Loyalty Programs



Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. The average U.S. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. The result is a maze of point systems and redemption options, with cumbersome processes for exchanging points among program partners. Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use.

Blockchain may just be the answer.
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Matthew Olckers

Editor at Talan
Matthew's interests in innovation are in the financial services and education sectors. He joined the Talan Innovation team in September 2014, and focusses on the improvement of the user experience. Matthew is a Masters in Economics student at Paris 1: Panthéon-Sorbonne.

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