McKinsey finds hard work to do in Big Data Revisited report



In 2011, the McKinsey Global Institute published a landmark report on big data that captured the attention of C-level executives in a manner unusual for an IT topic. The firm’s research wing revisited the report last year, publishing The age of analytics: competing in a data-driven world in December 2016.

The report found that while a few – mainly digitally native – companies are racing ahead with data and analytics, most are capturing, at most, 30% of the value they could. Sub-optimal organisational design lies at the heart of that failure, and McKinsey asserts how hard data-driven digital transformation is to do.
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Simone Olckers

Editor at Talan
Simone fulfils the main editorial function for all new content on Talan Innovation. She was previously the online editor for a luxury magazine based in Cape Town, South Africa. Her interest in innovation and technology is in it's application to the fashion industry. Simone began curating articles for Talan Innovation in December 2014. She is currently busy with her MBA in Fashion Business at IFA Paris.

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