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LYFT WILL PAY YOU TO DITCH YOUR CAR. WILL IT WORK?



WHAT WOULD IT take for you to give up your car? An all-access pass to a bicycle, maybe, plus some safe lanes to ride in? A smartphone, stocked with apps for cheap ride-hail services? A competent public transit system? A chauffeur, willing to drive you around instead? Lyft, the transportation service provider that has always said its goal is to get more Americans out of their personal cars, would like to find out.

On Wednesday, Lyft announced that it would expand its “Ditch Your Car Challenge,” an attempt to both promote its services—the company makes the whole idea of not owning a car a little easier, goes the argument—and to continue to cast itself as a traffic-busting, city-friendly transportation option.
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Charlotte Marek

Charlotte takes great interest in new technologies and the startup world and believes that with the right innovations we can change the world we live in for the best. She is also greatly interested in the publishing sector. She speaks French, English, Spanish, studies Italian and has had the opportunity to work in various countries over the last few years.