LYFT WILL PAY YOU TO DITCH YOUR CAR. WILL IT WORK?
WHAT WOULD IT take for you to give up your car? An all-access pass to a bicycle, maybe, plus some safe lanes to ride in? A smartphone, stocked with apps for cheap ride-hail services? A competent public transit system? A chauffeur, willing to drive you around instead? Lyft, the transportation service provider that has always said its goal is to get more Americans out of their personal cars, would like to find out.
On Wednesday, Lyft announced that it would expand its “Ditch Your Car Challenge,” an attempt to both promote its services—the company makes the whole idea of not owning a car a little easier, goes the argument—and to continue to cast itself as a traffic-busting, city-friendly transportation option.
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