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Artificial Intelligence In Retail? Nope – Start With Automation



Stories of thrilling, new AI use cases in retail have been popping up in our tech news feeds, whether computer vision, facial recognition, or elimination of human workers. But these sensational accounts miss an important piece of the AI learning curve. A complex infrastructure of end-to-end process automation underpins the flashy technology reflected on the front end.

Process gaps shatter customer journeys and lead to a lack of transparency in supply chain and customer interactions, which together form a composite of the AI backbone. If your retail organization suffers from process gaps and manual routing — and 37% of business and technology decision makers report that they are — you must start with laying the groundwork before leaping to AI bling.
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Charlotte Marek

Charlotte takes great interest in new technologies and the startup world and believes that with the right innovations we can change the world we live in for the best. She is also greatly interested in the publishing sector. She speaks French, English, Spanish, studies Italian and has had the opportunity to work in various countries over the last few years.

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