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Big data playing bigger role as airlines personalise service



You’re settling into your window seat, bound for a summer vacation, when the flight attendant wishes you a happy birthday or commiserates about the lousy weather that delayed the last leg of your trip.

It might feel like the flight crew has been scouring your recent social media posts, but at some airlines, that wouldn’t be necessary.

Carriers like United Airlines, Delta Air Lines and Southwest Airlines are giving gate agents and flight attendants access to more customer data in hopes of giving passengers more personalized service.

 

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Charlotte Marek

Charlotte takes great interest in new technologies and the startup world and believes that with the right innovations we can change the world we live in for the best. She is also greatly interested in the publishing sector. She speaks French, English, Spanish, studies Italian and has had the opportunity to work in various countries over the last few years.

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