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Ben & Jerry’s Bets On Blockchain To Cancel Out The Carbon In Every Scoop



A bowl of Phish Food ice cream might be a guilty pleasure, but Ben & Jerry’s is on a mission to ease your conscience.

At its Scoop Shop in London’s Soho, the environmental impact of every cone of Cookie Dough and Karamel Sutra has been calculated, and is being offset in a novel way.

When you pay at the checkout the ice cream brand will pay a penny to counterbalance the carbon in your cone, and the cashier will even ask if you’d like to donate another penny to double the impact.

 
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Charlotte Marek

Charlotte takes great interest in new technologies and the startup world and believes that with the right innovations we can change the world we live in for the best. She is also greatly interested in the publishing sector. She speaks French, English, Spanish, studies Italian and has had the opportunity to work in various countries over the last few years.

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