Ben & Jerry’s Bets On Blockchain To Cancel Out The Carbon In Every Scoop
A bowl of Phish Food ice cream might be a guilty pleasure, but Ben & Jerry’s is on a mission to ease your conscience.
At its Scoop Shop in London’s Soho, the environmental impact of every cone of Cookie Dough and Karamel Sutra has been calculated, and is being offset in a novel way.
When you pay at the checkout the ice cream brand will pay a penny to counterbalance the carbon in your cone, and the cashier will even ask if you’d like to donate another penny to double the impact.
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