Consumers want to use retailer apps in-store
Consumers want retailers to implement applications that can be used in-store to offer personalisation and convenience
Consumers are increasingly expecting to be able to use technology such as mobile-applications in a store environment to speed up checkout and gain a personalised experience, according to research.
A study by Apadmi found one in five consumers want retailers to implement technologies that will make their shopping experience more personal, such as beacon-powered applications that will notify shoppers or recommend products or in-store offers.
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