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Consumers want to use retailer apps in-store



Consumers want retailers to implement applications that can be used in-store to offer personalisation and convenience

 

Consumers are increasingly expecting to be able to use technology such as mobile-applications in a store environment to speed up checkout and gain a personalised experience, according to research.

A study by Apadmi found one in five consumers want retailers to implement technologies that will make their shopping experience more personal, such as beacon-powered applications that will notify shoppers or recommend products or in-store offers.

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Sami Mebazaa

Innovation Director at Talan
Sami is eager to create a spirit of innovation in the Talan community - including consultants, clients and other stakeholders. In this mission, Sami has worked as the Director of Innovation at Talan since 2010. He strongly believes that the problems we encounter on a daily basis are the source of inspiration for innovation.

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