How augmented reality is transforming e-commerce

Augmented and mixed reality are revolutionising industries and allowing brands and businesses to create new immersive experiences for customers

E-commerce is the fastest growing retail market in Europe with sales expected to surpass £215 billion by the end of the year, according to the Centre for Retail Research.

In the UK alone, online sales hit £60 billion at the end of 2016, up 14.9% from the previous year.

As consumers continue to become more comfortable shopping online, retailers and brands are being forced to investigate ever more innovative ways to get their attention.
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Sami Mebazaa

Innovation Director at Talan
Sami is eager to create a spirit of innovation in the Talan community - including consultants, clients and other stakeholders. In this mission, Sami has worked as the Director of Innovation at Talan since 2010. He strongly believes that the problems we encounter on a daily basis are the source of inspiration for innovation.

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