How augmented reality is transforming e-commerce
Augmented and mixed reality are revolutionising industries and allowing brands and businesses to create new immersive experiences for customers
E-commerce is the fastest growing retail market in Europe with sales expected to surpass £215 billion by the end of the year, according to the Centre for Retail Research.
In the UK alone, online sales hit £60 billion at the end of 2016, up 14.9% from the previous year.
As consumers continue to become more comfortable shopping online, retailers and brands are being forced to investigate ever more innovative ways to get their attention.
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